DocPrime, the healthcare business launched by EtechAces Marketing and Consulting, the parent of online insurance aggregator PolicyBazaar, has seen one million unique visitors on its platform, the six-month-old venture announced on Wednesday.
According to a statement by the venture, millennials and digital natives between the age group of 18-25 and 25-30 form the highest segment of unique visitors at 52%, while a further 17% of the users were split between the 30-40 age group.
Additionally, the company, in its official statement, also said that 40% of the visitor traffic came from tier-1 cities, such as, New Delhi, Bengaluru, Hyderabad and Mumbai, while tier 2 cities of Pune, Lucknow, Patna and Jaipur contributed a further 15% of the traffic.
“The benchmark achieved by DocPrime.com has proven the need that all populations- digital natives who like to get services in an environment of their choice, women who neglect their health or digital immigrants above the age group of 40 are looking for immediate, reliable, and quality healthcare,” Ashish Gupta, chief executive of DocPrime, said.
Gupta also said that the company was now targeting 10 million unique visitors on the platform by end-2019.
“There is an urgent need to improve the way people deal with illnesses in India. We truly believe that accessibility and affordability will be the ultimate drivers to transform the healthcare sector,” he said.
The PolicyBazaar Group’s foray into the healthcare technology and services segment was first reported by ET in its edition dated March 14 last year.
According to the latest set of data shared by the company, DocPrime currently has tie-ups with 25,000 doctors and 5,000 diagnostic labs, and aims to expand its network to 100,000 doctors and 20,000 labs across more than 100 cities by December this year. Currently, appointments can be booked with doctors and labs based in 34 cities across the country.
The platform connects patients with doctors in real time, provides free consultation on chat and phone by medical consultants, facilitates the booking of doctor appointments and lab tests at discounted rates. It also plans to offer consumers OPD subscription packages with unlimited consultations and tests.
In 2018, the PolicyBazaar injected $50 million into the company, months after raising a $238 million equity financing round, led by the SoftBank Vision Fund and existing investor Info Edge, in the process, propelling it into the unicorn club.
In December, Mint reported that the company was looking to spend $15 million to invest in preventive healthcare over a three year period.
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