Facebook has struck a global licensing deal with Saregama to bolster the library of its music products across its flagship social networking platform and Instagram.
While the terms of the deal were not disclosed, this partnership will allow users to add the label’s music across various formats like videos, stories via music stickers, and other creative content on Facebook and Instagram. They will also be able to add songs to their Facebook profile, the company said.
“We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalog to stories and videos they create and share,” said Vikram Mehra, Managing Director of Saregama India.
Saregama claims to currently offer a catalog of over 100,000 songs across several different genres including film songs, devotional music, ghazals & indipop in more than 25 languages.
This includes evergreen classics from prominent artists like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal.
Facebook had earlier signed similar deals with three of India’s top music labels including T-Series, Zee Music Company, and Yash Raj Films in March last year and rolled out its music products in the country in September last year.
“At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms” said Manish Chopra, Director and Head of Partnerships, Facebook India.
Saregama, which is among India’s oldest music labels, had also signed a licensing deal with Spotify last month, enabling the music streaming service to offer the label’s catalog on its platform.
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