India’s online market for beauty and personal care (BPC) products is expected to cross the $1 billion sales mark in 2019, driven by specialised products such as cosmetics, perfumes and men’s grooming items.
According to a RedSeer Consulting report, private labels will continue to contribute an increasing portion of sales, which will in turn drive up margins for these specialised online marketplaces.
“This is one category which is very underpenetrated online, but fundamentally it is aligned to being online. At least on the beauty side, there isn’t much of a barrier to go online because there are already established brands in this space,” said Mrigank Gutgutia, engagement manager at RedSeer.
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