OLX, the online classifieds marketplace for auto, real estate and goods and services with 40 million monthly active users will double the headcount of its sales team in 2019. Real estate is among its fastest growing verticals and OLX plans to expand focus in this area. The online marketplace has seen a tenfold increase in […]

Google is introducing a searchable Political Ads Library in India along with a country-specific political advertising transparency report in an effort to bring more transparency to online election ads ahead of the Lok Sabha Elections. The company said the political ad database along with the report will go live in March 2019 and will provide […]

By Ankur Pahwa, EY Press Note No. 2 (2018 Series) (PN2) will have a significant impact on various e-commerce players, be it on their supply chain, commercial arrangements, accelerator programmes or equity partnerships. While the policy is set to be effective from February 1, there are various areas that continue to be unclear and warrant […]

By Byju Raveendran, Byju’s GDP 7% plus growth, India is the fastest growing large economy in the world. We have a very young population with over 50% of our citizens below the age of 25. India also has the largest school system in the world with over 270 million children enrolled in schools. In fact, […]

The country’s largest online retailers are struggling to comply with the revised guidelines on foreign direct investment in the sector, while sections of the industry are calling for regulations that provide incentive for growth within a broader national framework. On December 26, the central government reiterated its stand on disallowing e-commerce entities from owning or […]

Digital loyalty company Payback, which is associated with brands such as ICICI Bank and American Express, is expanding its scope of partnerships by betting on the financial services space and new-age internet companies. In one its first partnerships with a fintech firm, Payback has partnered with lending company Stashfin, and said many more such deals […]

The Reserve Bank of India has outlined norms for private parties to apply for development of retail payment systems in the country like IMPS, UPI and others. In a note released by the central bank, it said that there is a need for a multi-pronged action to strengthen the retail digital payment systems. In a […]

Conversational AI platform Haptik is foraying into the voice bot space with the launch of a new voice bot for KFC India. This will allow customers to place orders for home delivery at KFC using Alexa. Moksh Chopra, Chief Marketing Officer, KFC India said, “Voice recognition is becoming a game changer today, with millennials rapidly […]

By Karen Weise When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently […]

Infibeam Avenues has entered into a binding agreement to sell its subsidiary Infinium India to IngeniusE-commerce for Rs 60 crore. “The company (Infibeam Avenues) has divested its ownership with control in its wholly-owned subsidiary Infinium (India) to Ingenius E-commerce. The consideration received from the sale is Rs 60 crore,” Infibeam said in its filing to […]